I have a classical training in fine art. This means I learned painting, printmaking, and drawing techniques. Courses would include figure drawing, life study, and painting en plein air. The true lesson in these courses was training your eye rather than your hand. If you cannot accurately see the shapes in front of you how will you translate them to paper?
Even though everyone loves to make distinctions between art and design, high and low art, creativity and functionality the tools of production are often the same. I constantly use lessons I learned in my fine art training. Even when producing the most straightforward corporate work it is critical to consider: color, composition, rhythm, impact, social connotation, and historical context.
Despite overlapping skills sets, there are definite realms of functionality fine art cannot exist within, so I like to stay busy on some creatively experimental side projects.
Above is a show poster I designed for Blush Face (friends), Secrete Moths, Kleptokrat, and Aerica Lauren @ Garden Grove Brewing Co.
I haven't drawn in awhile so I wanted to give myself a tedious task for re-entry. I drew the central texture over the course of 8 hours, scanned and cleaned up the image, then designed the poster as simply as possible. Ideally the quick and clean poster design contrasts and frames the tedious, texture drawing to create movement and tension. (Also, a workflow I fell in love with in Printmaking - tedious long preparation -> glorious or disastrous moment of transfer)
I decided to make the poster black and white to keep cost down and to stand out next to all of the over saturated content we are constantly bombarded with. The composition of this piece is simple, strong, and centered. The rhythm of the texture in the middle is buzzing, bubbling, and popping. The simple composition lets this texture hum away without overloading the viewer's eye. Bold and simple textual info offers a repose from the complexity of the drawn texture.
The hand drawn center and B&W print relates to so many DIY xerox band posters while contradicting them with a few simple vectorized shapes. Typical press for Breweries tends to be highly illustrative and saturated so hopefully this poster bucks the norm and arouses peoples' curiosity.